Search Engine Optimization (SEO) Services

Search Engine Optimization (SEO) tasks can be divided into those done within the website being optimized and the tasks performed external to that website.

Unless the web site is extremely large, optimizing a website is a task that will only take from a few hours up to a few weeks for large sites.

Much of the Optimization is best performed at the time the website is created. It involves a lot more than just changing the text copy to include relevant keywords. For example the file that contains this web page uses 'SEO' as its file name and is being stored in a subdirectory called 'search-engine-optimization' within a subdirectory called 'consulting'. Search engines see all of this and include these keywords in their understanding of what the web page is about.

The information that's seen by the search engines but not seen by the casual web user includes many items hidden within the source code. For example, it includes the file and directories used to store pictures, internal ALT parameters along with information included with links and menus that only displays when the user places the cursor over the link.

Websites we create for our clients are designed from scratch to have good internal Search Engine Optimization. We are also able to modify other websites to incorporate good search engine optimization or to teach businesses the main techniques needed as they create their own web pages.

Search Engine Optimization requires a lot of work external to the website. In fact achieving a full job requires a number of people to work full time on this task alone. Some large websites actually have this but for smaller businesses, this is too expensive. Consequently, it's a matter of working out what can be done to give the maximum effect for the least cost.

A lot of the work involved in this can be performed by non technical people within the business that utilize the internet in their general activities, either business or non business activities. We can provide training so that this can be achieved at a reasonable cost.

Website marketing is a lot more than just Search Engine Optimization. There are a lot of simple and inexpensive techniques that many businesses are ignoring because they haven't employed consultants who fully understand them.

An example of such a technique can be seen in the marketing of TableTennisWeb.comSales of Table Tennis Equipment along with extensive information relating to Table Tennis. This website was created for a person who sells Table Tennis equipment as a part time business. In this case a full scale link building exercise was not justified. Further, given the way he was running the business, he was only interested in getting customers local to him.

One of a number of ways this website was marketed was to offer free website hosting to any of the local Table Tennis Clubs. The offer can be seen at http://tabletennisweb.com/australia/free/email.htm#websiteOffer of a free website to any Australian Table Tennis Club.

Website hosting is extremely cheap, particularly when you have spare capacity left over from the current website. Several clubs took up this offer, the main local one being the Coburg Table Tennis Club which has a large and very active membership.

The result can be seen at Coburg.TableTennisWeb.comCoburg Table Tennis Club's website includes the address of TableTennisWeb.com as part of its address.. When any person visits that website they are using the Tabletennisweb.com address and this consequently helps to market that address.

Marketing methods such as this tend to be highly individual to the type of business or the way the owners want to operate their business. They often involve a degree of lateral thinking and a good knowledge of the internet. You will generally get better suggestions by using consultants who are also business owner/managers in their own right.

For any purchases or enquiries please contact Ken at phone (03) 9809 2083 (International + 613 9809 2083).